3°C is the perfect temperature for Coca-Cola® for its ideal organoleptic qualities.

The ideal glass is often an unnoticed secret but very important to activate the senses.

The Perfect Coke® must be served in a wide open mouth glass (ideally the iconic contour glass) for a better explosion of flavour and that the coolness of the bubbles get to your nose.

A well served glass requires a certain amount of ice.
Not too much not too little. Traditionally the rule is to fill 2/3 of the glass with big and solid ice cubes.

This keeps the temperature and pressure of the product in perfect conditions for
a long time.

Not everybody likes lemon with Coke® but the proposal is part of the ritual.

Many people think that adding a freshly cut half slice of lemon improves and completes the experience of having a Perfect Coca-Cola®.

Coca-Cola® is always opened at sight and then slightly inclined (recommendation 45°) so the product is poured slowly over the ice.

The fact of leaving the bottle beside the glass, with some product still to be served, gives the consumer the feeling of having control of finishing pouring the whole drink.